Article from the influential business news and analysis site MorningNewsBeat.com, singling out Rosie's work in the Roundy's ad campaign:
Ad Review: Roundy’s Uses New Campaign To Promote Private Label
Too often, television commercials for supermarket chains feature either pretty pictures and/or hot prices, but don't take advantage of the opportunity to carve out a specific and unique image for the company, its people, and its products.
But Roundy’s delightful new commercial campaign, launched on television, radio and in print, uses its chairman, Bob Mariano, to create a distinct persona for the company and its own-label products.
In the ads, Mariano is cast as “Chairman Bob,” who travels to orange groves, potato chip factories and ice cream freezers to test and give his imprimatur to specific private label products. He’s accompanied by actors playing corporate toadies, attending to his every need as he relentlessly searches out the best products to sell in the company’s Pick 'n Save, Copps and Rainbow food stores. The music is great, the commercials are well-directed, and Mariano is absolutely terrific with tongue firmly in cheek as he parodies the image of the demanding CEO.
Even better, all the commercials can be seen online at www.meetchairmanbob.com, as well as interviews with Mariano as he talks about the campaign, and some pretty funny “outtakes.” (There is one hysterical “interview” with one of the corporate toadies, played by actress Rosie Tisch, who says she is in charge of food safety, and who grazes a cafeteria snack table, taking a nibble of cookies and crackers and then putting them back on the plates. Not sure if consumers will find it as funny as I did, but it is refreshing to see a campaign in which the company doesn't take itself too seriously. You can view the clip by clicking HERE)
Kudos to Roundy’s for commissioning this new campaign, and for simultaneously taking private label very seriously while being willing to poke fun at itself.
Article from the Milwaukee Journal-Sentinel about Rosie Tisch's new ad campaign for Roundy's Supermarkets:
"Bob's on the Job: Ads Show Boss OKs Roundy's Food"
By Doris Hajewski
Jan. 31, 2008
Roundy's Supermarkets Inc. Chairman Robert Mariano takes center stage in a new ad campaign that touts the quality of the chain's 2,500 private-label products. The "Meet Chairman Bob" ads, which the Kerker agency in Minneapolis created, started running Thursday on TV, radio and in print. The tongue-in-cheek spots combine a "Mission: Impossible" setting with a Donald Trump-like look for Mariano, but with a better haircut.
The campaign includes a Website and life-size, in-store graphics of Mariano and his "Bobtourage" (portrayed by actors Rosie Tisch, Robert Pierce, and Brennan Feonix).
One of the TV ads was shot in a California orange grove, where Mariano rides in a cherry-picker and passes judgment on individual oranges. In another spot, he and the entourage pay a surprise visit to a potato chip factory to test the quality of chips. In a third spot, Mariano dons a parka over his black suit and heads into a freezer to test ice cream.
The point of all this is to assure customers that nothing but the best gets past "Bob," who puts his signature on every one of the items that carries the Roundy's brand name. "It's personalizing the company," said David Bishop, a partner at Willard Bishop Consulting in Barrington, Ill. "We don't see many CEOs of grocery chains endorsing the products."
It's not unusual for executives of family-owned or family-controlled companies to appear in ads. William Clay Ford Jr., the late Sam Johnson and, more recently, son Fisk Johnson have appeared in ads aimed at demonstrating their personal concern for the products that their companies sell.
Bob Bourgeois, executive vice president at Meyer and Wallis, a Milwaukee ad agency that had the Roundy's account for about seven years until 2003, praised the new ads. "Bob's personality is such that this can work very well. He's got a lot of swagger in the industry," Bourgeois said.
"As Writers' Strike Marches On, Actors Face a Changed Landscape"
The Beverly Hills Canyon News
January 21, 2008
Rosie Tisch is an actress with a very bright future....With a strong sense of confidence to match her considerable talent, this beautiful young USC School of Theatre grad is managing to keep very busy through roles in independent films, on-camera hosting and documentary film narration, commercials, and theater.
Review of "Goldilocks and the Three Bears"
from The Los Angeles Times, August 6, 2007:
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It was a joy to watch Rosie Tisch, as baby bear "Binky,"
completely lose herself in moments of frantic zaniness.
The tall, leggy Tisch displayed a natural gift for madcap comedy.
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Review of “Goldilocks and the Three Bears”
from IndyMedia.org, July 30, 2007:
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A particular standout (in the cast) is Rosie Tisch as
"Baby Bear." Tisch is strikingly attractive (even while
wearing giant bear feet and ears), but she also possesses
the skillful comic timing of a seasoned character actress.
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Review of "Knuckleball"
from Back Stage West,November 23, 2005:
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The best news in this production is the mesmerizing and courageous work of leads Mike Etzrodt and Rosie Tisch, two fine actors who deftly flesh out their characters, imbuing this edgy romance with honesty and emotional complexity.
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Review of"Our Lady of the Shoulder of the Road”
from San DiegoPlaybill, November 18, 2001:
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The star of the show is Rosie Tisch as the young Seraphina. Rosie seems to have a natural unearthly aura about her that makes it easy to believe she is communing with unseen spirits. But she can easily transition from spiritual mystic to awkward teenager arguing with her mother and struggling to make conversation with teenage boys.
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Article about the San Diego modeling and talent scene
from TheSan Diego
Union -Tribune:
“Between a Walk and a Hard Place,”
by Nina Garin, April 22, 2007
-
Rosie Tisch is one who got away.
She broke into the San Diego modeling scene as a teenager and built up her skills with the help of Linda Comer, director of
San Diego Model Management (the city's biggest firm) and runway coach Jim Crawford. Tisch learned how to walk and how to pose. She started out doing small fashion shows and local magazines. Over the years, she established relation-ships with boutiques such as Cardiff's,
L.A. Fairchild, and bigger clients like Nordstrom.
But Tisch wanted to take it further.
After graduating from the
University of
Southern California with a theater degree, she decided to stay in
L.A. to pursue modeling and acting. Now Tisch is represented by agencies in San Diego,
Orange
County and
Los Angeles .
June 2009: The new Roundy's/Rainbow Foods/Pic N' Save/Copps grocery chain commercials are up and running! View them on the official "Bobtourage" website.To view the commercials, click on "TV Spots." To view Rosie's hilarious new web content videos, under "Videos" click on "The Chosen Ones" and "Who Approved."
May 2009: Rosie's web series "D Don't Date" debuts! View the episodes HERE.
April 2009: Rosie has been cast as the female lead in the feature film "Little Blue Pill," a wild new comedy written and directed by Aaron Godfred (producer of the Emmy-winning documentary "Oregon's War at Home"), and produced by Dave Szamet ("Beyond Borders"). "Little Blue Pill" will be shot in Portland and Seattle, beginning mid-July 2009.
March 2009: The trailer for Rosie's web series "D Don't Date" is up! Rosie stars as the hapless D, who's dating experiences always end in disaster. Check out the trailer HERE.
February 2009: Rosie shoots a new series of commercials for the highly successful "Bobtourage" TV spots for the Roundy's, Rainbow Foods, Pic N' Save, and Copps grocery chains. The new ads will air throughout the Midwest.
January 2009: Rosie has been hand-picked by motion picture executive Kim Dellara of RSA Films (the production company run by Ridley Scott and Tony Scott), and music executive Cal Aurand (of Epic Records), to be one of the five finalists in the nationwide search for the actress to portray the romantic lead in the new music video by up-and-coming alternative rock band Low vs. Diamond. Rosie beat out hundreds of other actresses in a contest sponsored by the entertainment website Massify.com.
December 2008: JUST ADDED! The trailer for "Lily and the Syphon" has officially been released to the public. This horror feature, directed by visual effects maestro Lloyd Lee Barnett ("The Lord of the Rings," "Spider Man," "Underworld Evolution," "Apocalypto," "The Scorpion King," and James Cameron's upcoming "Avatar"), features Rosie in the role of Lilu, a legendary mythological demon in the form of a beautiful woman. Click HERE to view the trailer.
December 2008: Rosie signs with CESD! Rosie has signed with the prestigious, global talent agency Cunningham, Escott, Slevin, and Doherty, one of the most prominent and esteemed agencies in the world. CESD's Alex Fox will represent Rosie commercially, and Carol Scott will represent her in the L.A. print and runway market. Click HERE to visit the CESD website.
November 2008: The official website for “Me and Her” is launched! In “Me and Her,” Rosie stars as Sylvia, in this two-character seriocomic feature film, which is currently being readied for the festival circuit in 2009. Click HERE to visit the official “Me and Her” site.
October 2008:
Rosie starred in “Return of the Zoppits,” a new pilot. The director was Jon Schnepp, who also does the popular “Adult Swim” series’ “Metalocalypse,” “Nerd Hunter 3004,” and “Aqua Teen Hunger Force.” The special effects team for “Return of the Zoppits” included Cleve Gunderman and Jeff Small, whose past credits include “10,000 BC,” “I Am Legend,” and “Hellboy II.”
September 2008: Rosie was flown to Nashville to shoot a music video for her sister Julia's country/rock band Married By Elvis. Click HERE to visit the official Married by Elvis Myspace page. The music video was directed by renowned director Glenn Sweitzer, who has directed videos for Tim McGraw, Faith Hill, Rascal Flatts, SHeDAISY, Sawyer Brown, Keith Urban, Reba McIntire, Leann Rimes, and many others. Click HEREto view the video!
August2008: Rosie has landed the lead role in the feature film "ME and HER," a two-character feature-length romantic comedy scheduled to shoot throughout August. "ME and HER" is being directed by Nghia Khuu, who was part of the team that created the blockbuster "Final Fantasy X-2" video game.
July 2008: Rosie has been cast in the feature horror film "Bunnyman," which will be directed by horror maestro Carl Lindberg, who wrote and directed the Horizon Entertainment and First Look International thriller "Shadows of the Dead." In "Bunnyman," Rosie's character meets a very unpleasant demise, which will require her to undergo the most complex special effects setup of her career (more info, and pictures, to come!).
June 2008: Rosie booked the starring role in the comedic web series "D Don't Date," scheduled to begin shooting in August. Rosie will be playing the lead role of "D," whose dating misadventures are the focus of the series, which was created by Dayna McTavish (who will also direct). Ms. McTavish is the associate producer of the Emmy-nominated Discovery Channel series "Dirty Jobs."
June 2008: Rosie has filmed a supporting role in the TV pilot "Valley Heat," a comedy about the comic misadventures of two actors who become mixed-up in the wild and unpredictable world of law enforcement. Rosie plays the role of Rachael Harris.
May 2008: Rosie has just wrapped a supporting role in the horror feature "Lily and the Syphon." Rosie was cast in the role of Lilu, a legendary mythological demon in the form of a beautiful woman. "Lily and the Syphon" is directed by Lloyd Lee Barnett, one of the most respected names in the world of visual effects. His works include "Speed Racer," "Apocalypto," "Underworld Evolution," "Spider Man," "The Scorpion King," and "The Lord of the Rings." Rosie's role called for her to get a lifecast of her face!
April 2008: "Nuremberg," the feature film in which Rosie serves as host and narrator of the behind-the-scenes documentary and the DVD featurettes, has won Best Feature-Length Documentary, and Best Original Score in a Documentary Film, at the Garden State Film Festival! Rosie attended the festival, held in Asbury Park, New Jersey, to shoot footage for the featurettes. "Nuremberg" has previously won Best Feature-Length Documentary at the International Human Rights Film Festival.
We are pleased to announce the launch of the official Rosie Tisch Youtube channel, featuring Rosie's demo reel, and full-length videos of several of her films. To visit Rosie Tisch on Youtube, please click here.
Rosie's new commercials for Roundy's Supermarkets are now online! Just go to www.meetchairmanbob.com. After the video intro, click on the box to the right that says "Meet Bob and the Bobtourage." On the next page, click the TV screen at right to view the commercials, or click on Rosie's picture to view an exclusive, Internet-only clip of her character's behind-the-scenes "confessions!"
(January 2008) Rosie is currently appearing in the play "Rumpelstiltskin," presented by the Bubble Gum Playhouse at the Whitefire Theatre in Sherman Oaks. It goes on every Saturday morning at 10am until February 23rd. The show was chosen as a critic's choice "Best Bet" by the Los Angeles Times!
Rosie just finished filming a 3-part commercial campaign for the Roundy's Supermarket chain. They own Rainbow Foods, Pic N' Save, and Copps in the Midwest. So, Minnesota, Wisconsin, and Illinois, in addition to the commercials, you'll be seeing Rosie Tisch on billboards and as life size cardboard cutouts in the stores!
Rosie just booked a commercial for California Dental Center.
Rosie just wrapped shooting a commercial for the Dog Whisperer DVDs, as well as appearing on stage to take part in this season's "L.A. Fashion Week."
UPDATE: "Nuremberg" will be premiering October 27th, 2007, at a gala event sponsored by the New Jersey Film Commission, in honor of legendary screenwriter Budd Schulberg ("On the Waterfront," "A Star is Born"). Rosie has been chosen by the producers of "Nuremberg" to formally present the film at the ceremony, which will take place at the Fort Lee Historic Park Theater.
Rosie has been cast in the feature film "Nuremberg," starring Whoopi Goldberg, and directed by Sean Stone, son of Oscar-winning director Oliver Stone. "Nuremberg" is produced by Golden Eagle Award-winning documentarian David A. Stein, and noted casting director Patrick Cunningham ("Boomerang," "Desperado," "What's Love Got to Do with It"). Filming is set to begin in September 2007.
(July 2007) Rosie is currently appearing in the play "Goldilocks and The Three Bears" at the Whitefire Theatre in Sherman Oaks. It goes on every Saturday morning at 10am, until August 18th.
View pictures from my latest shoot, and stills from my movies.
